ECCC Brand Guide

Any use of the ECCC logo on printed or digital materials must be approved by our Marketing Manager Rhiannon Gupta prior to being printed or promoted. You can email her a proof or sample of what you're including the logo on and she promises to provide a quick response.

Downloadable Logo Assets Download Them All

General Rules for all logo assets

Primary Color

  • ECCC Green

    HEX: #77AE49
    CMYK: 60 / 11 / 96 / 1
    RGB: 119 / 174 / 73

Secondary Color

  • Golden Glow

    HEX: #FBD284
    CMYK: 1 / 17 / 56 / 0
    RGB: 251 / 210 / 132

Tertiary Colors

  • Tacao

    HEX: #F59882
    CMYK: 1 / 49 / 44 / 0
    RGB: 245 / 152 / 130

  • Light Blue

    HEX: #80D0d7
    CMYK: 47 / 0 / 16 / 0
    RGB: 128 / 208 / 215

  • ECCC Purple

    HEX: #252C60
    CMYK: 99 / 93 / 33 / 24
    RGB: 37 / 44 / 96

  • Light Green

    HEX: #B9D342
    CMYK: 32 / 1 93 / 0
    RGB: 185 / 211 / 66

Do’s

  • Do utilize the ECCC logo in a single color. It appears in black, white, or ECCC Green only.
    Do utilize the logo in a single color. It appears in black, white, or ECCC Green only.
  • Do use the black ECCC logo as the default on light backgrounds, and white on dark backgrounds.
    Do use black as the default on light backgrounds, and white on dark backgrounds.
  • Do always have a good amount of clearance around the ECCC logo.
    Do always have a good amount of clearance around the logo.

Don’ts

  • Don’t alter, add, distort, cut off, redraw, or change the ECCC logo into an outline.
    Don’t alter, add, distort, cut off, redraw, or change into an outline.
  • Don’t add embellishments to ECCC logo, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
    Don’t add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
  • Don’t rotate, tilt, or use the ECCC logo vertically.
    Don’t rotate, tilt, or use it vertically.

Use of ECCC Event Name

Our event name should be written out as Emerald City Comic Con in the first mention and abbreviated to ECCC after that. There is always a space between Comic and Con. Any other spellings or abbreviations of our name are incorrect.

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